Techno-ethics, a recent field of study that examines ethical issues in Technology, has recently been applied to many areas in Internet marketing. Blogs are an example of a growing internet marketing technology that presents many ethical issues. For instance, it is ethical for a company to ask consumers to blog  favorably about a product? Is it ethical for companies to pay these consumers to blog? Should a company fire an employee who blogs negative comments about the company?Other  technologies , created by leading internet marketers to improve customer satisfaction on the Internet are also raising issues. Amazon.com, one of the most reputable Internet marketers, has been criticized for its Wish List, which lets customers list books and other products they would like to receive from friends and family.

It seems harmless, even helpful. But what many consumers don’t know is that the Wish List can be viewed by anyone, and that such Wish list information can be used to create databases of everyone from apparent liberals  to gun owners to teenage girls. Take all this one step further and consider Google’s online mapping capabilities. By applying this technology to the Wish list information, one could find the houses of wish listers interested in books on